Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business
- 9h 55m 22s
- David Morey, Eugene Burger, John E. McLaughlin
- Gildan Media
- 2018
Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors - a corporate strategist, the former acting director of the CIA, and a world-renowned magician - have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.
Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic - from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield - and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition.
In this Audiobook
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THE FIRST STRATEGY: FORGET REALITY
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THE SECOND STRATEGY: REBOOT ASPIRATION
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THE THIRD STRATEGY: IMAGINE FIRST
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THE FOURTH STRATEGY: DISORGANIZE INNOVATION
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THE FIFTH STRATEGY: CHEAT PREEMPTIVELY
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THE SIXTH STRATEGY: REDIRECT YOUR AUDIENCE
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THE SEVENTH STRATEGY: GRAB THE DIALOGUE
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THE EIGHTH STRATEGY: OVERCOME AND PREVAIL
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THE NINTH STRATEGY: EMPOWER BELIEF
