Creative Memories: The 10 Timeless Principles Behind the Company that Pioneered the Scrapbooking Industry

  • 4h 24m 36s
  • Cheryl Lightle, Heidi L. Everett
  • Recorded Books, Inc.
  • 2005

In this classic American success story, Cheryl Lightle tells her true tale of personal growth and extraordinary professional accomplishment. From housewife and struggling single mom to co-founder of one of the most profitable direct selling companies in the United States, here is a powerful account of how one woman transformed a beloved hobby and family tradition into a multimillion dollar business: the aptly named scrapbooking empire, Creative Memories.

From the serendipitous phone call that started it all to the three little words that got the ball rolling, Creative Memories is filled with engaging anecdotes as well as invaluable business strategies. An everywoman with a good heart, a good idea, and good instincts, here Lightle imparts her dream, and, along with motivation and encouragement, gives you the road map and skills you need to pursue your own.

In this Audiobook

  • Chapter 1: It All Started with Three Little Words
  • Chapter 2: It's a People Business
  • Chapter 3: Putting Principles on Paper
  • Chapter 4: Operate from Least to Most
  • Chapter 5: Embrace the Abundance Mentality
  • Chapter 6: Keep the Promise
  • Chapter 7: Make It Easy
  • Chapter 8: Communicate Clearly and Concisely
  • Chapter 9: Protect the Relationship
  • Chapter 10: Respect Personal Choices
  • Chapter 11: Go for the Good of the Whole
  • Chapter 12: Don't Knee Jerk
  • Chapter 13: Ensure Sustainability
  • Chapter 14: Inspiring Hope for the Future