CRM Fundamentals

  • 19m 20s
  • Brian Paulen, Mathew Johnson, Scott Kostojohn
  • Skillsoft
  • 2018
CRM Fundamentals discusses the key elements of a successful CRM project, the dos and don’ts involved with implementing it, and how to get the most out of your initiative. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.