Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change

  • 5h 33m 47s
  • Al Switzler, David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan
  • Recorded Books, Inc.
  • 2023

From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously published as Influencer). Drawing on cases studies of remarkable leaders and the research of renowned behavioral scientists, this guide explains why people do what they do and how leaders can influence behavior to drive results. It all comes down to a powerful yet simple model—the Six Sources of Influence. Learn how to identify the personal, social, and structural levers that influence both motivation and ability, and how to work these levers for directed behavior change.

This new edition includes: updated stories and examples of the Influencer model; new research on behavior change; practical applications for today's challenges; new insights from the authors' experience applying the model over the last fifteen years; updated statistics, facts, and figures; and new case studies and business examples.

Learn effective influence strategies from leaders who demonstrate that leadership is intentional influence. Knowing how to motivate and enable others to change may be the most important leadership skill you'll ever acquire. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live better, and even save lives.

About the Author

Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler are international corporate consultants and cofounders of Crucial Learning, a learning company that offers courses in communication, performance, and leadership. Nearly half of the Forbes Global 2000 have used their courses to improve organizational health and performance.

In this Audiobook

  • Chapter 1 - Leadership Is Influence
  • Chapter 2 - The Three Keys to Influence
  • Chapter 3 - Help Them Love What They Hate
  • Chapter 4 - Help Them Do What They Can’t
  • Chapter 5 - Provide Encouragement
  • Chapter 6 - Provide Assistance
  • Chapter 7 - Reward with Care
  • Chapter 8 - Change the Environment
  • Chapter 9 - Become a Leader


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