Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations

  • 1h 20m 3s
  • Knowledge@Wharton
  • Gildan Media
  • 2015

Today's customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers' behaviors is more critical than ever.

In this Audiobook

  • Customer Loyalty in the Age of Big Data
  • Hold That Tweet!
  • The Ignored Side of Social Media, Costumer Service
  • The Feedback Loop
  • When Does the “Human Touch” Matter in Retail?
  • Convincing the Swing Vote
  • Conclusion