Dear Client: This Book Will Teach You How to Get What You Want from Creative People

  • 2h 13m 22s
  • Bonnie Siegler
  • Brilliance Publishing
  • 2018

In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

In this Audiobook

  • INTRODUCTION
  • NO. 1 THE THING ABOUT CREATIVES
  • NO. 2 BE HONEST
  • NO. 3 KNOW THYSELF
  • NO. 4 MAKE ME ICONIC
  • NO. 5 HAVE CLARITY OF PURPOSE
  • NO. 6 WHO IS YOUR AUDIENCE?
  • NO. 7 CARE ABOUT EVERY AUDIENCE
  • NO. 8 DECIDE WHO WILL DECIDE
  • NO. 9 DO NOT SEND OUT AN RFP
  • NO. 10 A BRIEF CASE FOR WRITING A BRIEF
  • NO. 11 TELL ME THE PROBLEM, NOT THE SOLUTION
  • NO. 12 GET BUY-IN
  • NO. 13 EXPERIENCE ISN'T EVERYTHING
  • NO. 14 THOSE AWKWARD FIRST PHONE CALLS
  • NO. 15 THE IMPORTANCE OF MEETING IN PERSON
  • NO. 16 GET A PROPOSAL
  • NO. 17 CALL REFERENCES, FOR GOD'S SAKE
  • NO. 18 INTRODUCE EVERYONE AT THE MEETING
  • NO. 19 DON'T SCHEDULE MEETINGS ONE RIGHT AFTER THE OTHER SO THAT WE'RE BOUND TO RUN INTO EACH OTHER IN THE LOBBY
  • NO. 20 BE UP FRONT ABOUT MONEY
  • NO. 21 THE VALUE OF CREATIVE WORK
  • NO. 22 FLAT FEES, FULL HEARTS, CAN'T LOSE
  • NO. 23 EXPECT THE UNEXPECTED
  • NO. 24 GOOD, FAST, CHEAP
  • NO. 25 ALWAYS SIGN ON A DOTTED LINE
  • NO. 26 TELL THE PEOPLE WHO DIDN'T GET THE JOB
  • NO. 27 BEST PRACTICES WORK BEST WHEN THEY ARE FLEXIBLE
  • NO. 28 DON'T WORRY IF YOU DON'T KNOW EXACTLY WHAT YOU WANT
  • NO. 29 WHAT IF YOU HAVE A GOOD IDEA?
  • NO. 30 SHOW-AND-TELL
  • NO. 31 CUT OUT THE MIDDLEMAN
  • NO. 32 WHITE SPACE IS YOUR FRIEND
  • NO. 33 LET THE CREATAIVES DRIVE THE FIRST PRESENTATION
  • NO. 34 BE A FAIR JUDGE
  • NO. 35 QUESTION EVERYTHING
  • NO. 36 BE OPEN TO THINGS YOU DIDN'T IMAGINE
  • NO. 37 DON'T SAY THAT, SAY THIS
  • NO. 38 BEWARE OF GARANIMALS
  • NO. 39 AN IMPORTANT NOTE ABOUT GIVING FEEDBACK
  • NO. 40 I NOTICE / I WONDER
  • NO. 41 IT'S OKAY TO LOVE SOMETHING RIGHT AWAT
  • NO. 42 WHAT TO DO WHEN YOU KIND OF HATE WHAT YOU SEE
  • NO. 43 SO YOU THINK YOU CAN MAKE IT BETTER?
  • NO. 44 WHAT IF YOU DON'T KNOW WHAT YOU THINK?
  • NO. 45 GIVE ALL FEEDBACK AT ONCE
  • NO. 46 WE DONT'T CARE WHAT YOUR SPOUSE THINKS
  • NO. 47 ON FEAR AND INSECURITY
  • NO. 48 WHY FOCUS GROUPS SUCK
  • NO. 49 DON'T LET DATA DRIVE YOUR DECISIONS
  • NO. 50 BE CONFIDENT, NOT ARROGANT
  • NO. 51 PICK YOUR BATTLES
  • NO. 52 THE POWER OF ENCOURAGEMENT
  • NO. 53 ACCEPT THAT EVERYTHING IS EMOTIONAL
  • NO. 54 TALK IT OUT
  • NO. 55 PLEASE DON'T PISS ON THE CREATIVE
  • NO. 56 NOTHING TAKES A SECOND
  • NO. 57 DON'T ASK TO SIT WITH US WHILE WE MAKE CHANGES
  • NO. 58 DON'T FALL OFF THE FACE OF THE EARTH
  • NO. 59 IF IT'S JUST NOT WORKING
  • NO. 60 WHEN CREATIVES ARE ASSHOLES
  • NO. 61 DON'T BE RUDE TO MY STAFF (OR YOURS)
  • NO. 62 SERVE LUNCH DURING LUNCHTIME MEETINGS
  • NO. 63 ABOUT PRO BONO WORK
  • NO. 64 GIVE CREDIT WHERE IT'S DUE
  • NO. 65 DON'T USE THESE WORDS
  • NO. 66 USE THESE WORDS
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