Different: Escaping the Competitive Herd

  • 6h 49m 38s
  • Youngme Moon
  • The Random House Audio Publishing Group
  • 2010

If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.

In this Audiobook

  • the herd instinct
  • the paradox of progress
  • the category blur (how we cope)
  • escaping the herd
  • reversal
  • breakaway
  • hostility
  • difference
  • marketing myopia, revisited
  • sign-off