Disciplined Entrepreneurship: 24 Steps to a Successful Startup
- 7h 19m 19s
- Bill Aulet
- Gildan Media
- 2013
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
In this Audiobook
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STEP 0 Getting Started
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STEP 1 Market Segmentation
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STEP 2 Select a Beachhead Market
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STEP 3 Build an End User Profile
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STEP 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market
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STEP 5 Profile the Persona for the Beachhead Market
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STEP 6 Full Life Cycle Use Case
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STEP 7 High-Level Product Specification
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STEP 8 Quantify the Value Proposition
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STEP 9 Identify Your Next 10 Customers
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STEP 10 Define Your Core
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STEP 11 Chart Your Competitive Position
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STEP 12 Determine the Customer's Decision-Making Unit (DMU)
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STEP 13 Map the Process to Acquire a Paying Customer
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STEP 14 Calculate the Total Addressable Market Size for Follow-on Markets
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STEP 15 Design a Business Model
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STEP 16 Set Your Pricing Framework
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STEP 17 Calculate the Lifetime Value (LTV) of an Acquired Customer
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STEP 18 Map the Sales Process to Acquire a Customer
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STEP 19 Calculate the Cost of Customer Acquisition (COCA)
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STEP 20 Identify Key Assumptions
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STEP 21 Test Key Assumptions
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STEP 22 Define the Minimum Viable Business Product (MVBP)
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STEP 23 Show That “The Dogs Will Eat the Dog Food”
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STEP 24 Develop a Product Plan
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