Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
- 3h 34m 46s
- R "Ray" Wang
- Gildan Media
Surf the waves of change.
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.
The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse.
Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.
Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.
About the Author
R “Ray” Wang is the Principal Analyst and CEO at Silicon Valley–based Constellation Research and author of the popular business strategy and enterprise software blog, A Software Insider’s Point of View. Ray, who worked previously at Altimeter, Forrester, Oracle, Ernst & Young, and Deloitte, is a prominent keynote speaker and research analyst working with clients on digital transformation, innovation, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection.
In this Audiobook
Chapter 1 - Keeping the Brand Promise
Chapter 2 - Being True to Yourself: Business Model Transformation
Chapter 3 - Date Exhaust: How Contextual Relationships Drive Relevancy and Engagement
Chapter 4 - Being Fox News: Why Trust and Transparency Enable Authenticity
Chapter 5 - A Glimpse into the Future: Building an Intention-Driven Mind-Set
Chapter 6 - Network Economics: Enabling Co-Innovation Co-Creation in a P2P World
Chapter 7 - Living and Working in an Era of Digital Business