Don't Count the Yes's, Count the No's

  • 29m 54s
  • Warren Greshes
  • Gildan Media
  • 2012

Selling is rejection, plain and simple. The top salespeople can deal with it, the rest can't. Ask any sales VP or sales manager and they'll all tell you the same thing. The biggest reason their salespeople do not bring in enough business is that they don't see enough people. They don't see enough people because they fear rejection. They fear rejection because they don't know how much rejection they need.

In this Audiobook

  • Why Prospecting is So Important
  • How to Handle Rejection
  • How to Prepare for and Make the Prospecting Call
  • How to Anticipate, Handle, and Turnaround Objections
  • Why You Need to Practice Every Day