Driving Honda: Inside the World's Most Innovative Car Company

  • 10h 46m 1s
  • Jeffrey Rothfeder
  • Brilliance Publishing
  • 2014

According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma–driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Honda believes in freely borrowing from the past as a bridge to “innovative discontinuity” in the present. And those are just a few of the ideas that the company’s colorful founder, Soichiro Honda, embedded in the DNA of his start-up sixty-five years ago.

In this Audiobook

  • 1 The Honda Difference
  • 2 The Smell of Oil
  • 3 Principle #1: Embrace Paradox
  • 4 Principle #2: Real Place, Real Part, Real Knowledge
  • 5 Principle #3: Respect Individualism
  • 6 A Uniquely Honda Factory
  • 7 Honda's Innovation Machine
  • 8 An Uncommon Supply Chain
  • 9 The Local Multinational
  • 10 A Manufacturing Manifesto


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