Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand
- 8h 43m 27s
- Kirk Kazanjian
- Recorded Books, Inc.
- 2013
Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
In this Audiobook
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Chapter 1 Think Differently
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Chapter 2 Be Open to Opportunity
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Chapter 3 Stay True to Your Brand
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Chapter 4 Engage Your Workforce
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Chapter 5 Lead with Empathy
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Chapter 6 Deliver Dazzling Service
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Chapter 7 Use Technology to Delight Customers and Employees
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Chapter 8 Practice Full Spectrum Marketing
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Chapter 9 Let Customers Fuel Your Growth
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Chapter 10 Form Lifelong Partnerships
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Chapter 11 Build a Sustainable Business
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