Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand

  • 8h 43m 27s
  • Kirk Kazanjian
  • Recorded Books, Inc.
  • 2013

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.

In this Audiobook

  • Chapter 1 Think Differently
  • Chapter 2 Be Open to Opportunity
  • Chapter 3 Stay True to Your Brand
  • Chapter 4 Engage Your Workforce
  • Chapter 5 Lead with Empathy
  • Chapter 6 Deliver Dazzling Service
  • Chapter 7 Use Technology to Delight Customers and Employees
  • Chapter 8 Practice Full Spectrum Marketing
  • Chapter 9 Let Customers Fuel Your Growth
  • Chapter 10 Form Lifelong Partnerships
  • Chapter 11 Build a Sustainable Business
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Journey Leadership Development Core Journey
Channel Customer Relationships
Channel Driving Performance