Dual Transformation: How to Reposition Today's Business While Creating the Future

  • 8h 29m 56s
  • Clark G. Gilbert, Mark W. Johnson, Scott D. Anthony
  • Recorded Books, Inc.
  • 2017

Game-changing disruptions will likely unfold on your watch. Be ready.

In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.

In this Audiobook

  • Chapter 1: Disruptive Shock Waves and Dual Transformation
  • Chapter 2: Transformation A: Repositioning the Core
  • Chapter 3: Transformation B: Creating the New
  • Chapter 4: The Capabilities Link between A and B
  • Chapter 5: The Courage to Choose
  • Chapter 6: The Clarity to Focus
  • Chapter 7: The Curiosity to Explore
  • Chapter 8: The Conviction to Persevere
  • Chapter 9: Postcards from the Dual Transformation Journey


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