Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

  • 6h 44m 7s
  • Josh Bernoff, Ted Schadler
  • Gildan Media
  • 2010

Is your company empowered for success?

You know it's happening within your organization. Your people - using low-cost, accessible technology - are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of web information, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

In Empowered, Forrester's Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes.

The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role to both support and secure these business solutions.

Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition

In this Audiobook

  • Chapter 1: Why Your Business Needs HEROes
  • Chapter 2: Employee HEROes And Their Projects
  • Chapter 3: Peer Influence Analysis
  • Chapter 4: Delivering Groundswell Customer Service
  • Chapter 5: Empowering Customers With Mobile Applications
  • Chapter 6: Amplifying Your Fans
  • Chapter 7: Do-It-Yourself Technology Fuels the HERO Compact
  • Chapter 8: Is Your Company Ready for HEROes?
  • Chapter 9: Leading And Managing HEROes
  • Chapter 10: Helping HEROes Innovate
  • Chapter 11: Helping HEROes Collaborate
  • Chapter 12: Keeping HEROes Safe
  • Chapter 13: Supporting HEROes With Technology Innovation
  • Chapter 14: Becoming HERO-Powered