Extreme Trust: Honesty as a Competitive Advantage
- 9h 14m 59s
- Don Peppers, Martha Rogers
- Gildan Media
- 2013
In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, Epinions, and similar outlets show little mercy for bad behavior. The bar for trust¬worthiness is higher than ever and continuing to rise.
Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively, before they have a chance to spread negative buzz - even if that requires spending extra money in the short run to preserve your reputation and cus-tomer relationships in the long run.
In this Audiobook
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[1] TRUST: NOT JUST A GOOD IDEA. INEVITABLE.
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[2] SERVING THE INTERESTS OF CUSTOMERS, PROFITBALY
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[3] TRUSTABILITY: CAPITALIST TOOL
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[4] SHARING: NOT JUST FOR SUNDAY SCHOOL
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[5] TRUST AND THE E-SOCIAL ETHOS
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[6] CONTROL IS NOT AN OPTION
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[7] BUILD YOUR TRUSTABILITY IN ADVANCE
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[8] HONEST COMPETENCE
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[9] TRUSTABLE INFORMATION
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[10] DESIGNING TRUSTABILITY INTO A BUSINESS
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