Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

  • 4h 48m 58s
  • Clayton M. Christensen, James Works, Kimberly Watson-Hemphill, Michael L. George
  • Recorded Books, Inc.
  • 2007

Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:

  • Why current approaches to innovation fail
  • A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent
  • The secret for finding out what your customers really want (not just what they say they want)
  • Tools and methods for turning customer insights into ideas that will generate significant ROI
  • The key levers that senior leadership must engage to create innovation capability across the business

In this Audiobook

  • Chapter 1: Using Fast Innovation to Drive Organic Growth
  • Chapter 2: The Three Innovation Imperatives
  • Spotlight On Customers and Differentiation
  • Chapter 3: How to Become Fast
  • Chapter 4: The Value of Thinking in Three Dimensions
  • Chapter 5: Open Innovation
  • Chapter 6: The Religion of Re-use
  • Spotlight On Leading Innovation
  • Chapter 7: Foundations of an Innovation Factory
  • Spotlight On Conquering the Cost of Complexity
  • Chapter 8: The Executive Engine of Fast Innovation
  • Chapter 9: Becoming Customer Driven
  • Spotlight On Creating an Idea-Rich Environment
  • Chapter 10: Fast and Flexible
  • Chapter 11: Institutionalizing Re-use
  • Chapter 12: Project Screening and Selection
  • Chapter 13: Increasing Innovation Capacity Without Adding Resources
  • Spotlight On The Innovation Blitz
  • Chapter 14: The FastGate Method
  • Chapter 15: Creating Innovation Incubators