Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

  • 6h 49m 42s
  • Mohanbir Sawhney, Sanjay Khosla
  • Brilliance Publishing
  • 2014

When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results—focus and simplicity—in advising Fortune 500 companies.

In this Audiobook

  • CHAPTER 1 THE SEDUCTION OF MORE
  • CHAPTER 2 THE WISDOM OF LESS
  • CHAPTER 3 DISCOVERY: SEARCH FOR GROWTH
  • CHAPTER 4 STRATEGY: PICK YOUR BETS
  • CHAPTER 5 RALLYING CRY: ROUSE THE TROOPS
  • CHAPTER 6 PEOPLE: UNLEASH POTENTIAL
  • CHAPTER 7 EXECUTION: SIMPLIFY AND DELEGATE
  • CHAPTER 8 ORGANIZATION: ALIGN AND COLLABORATE
  • CHAPTER 9 METRICS: MEASURE AND COMMUNICATE PROGRESS
  • CHAPTER 10 AVOIDING THE PITFALLS
  • CHAPTER 11 CREATING A VIRTUOUS CYCLE
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