Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
- 6h 49m 42s
- Mohanbir Sawhney, Sanjay Khosla
- Brilliance Publishing
- 2014
When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results—focus and simplicity—in advising Fortune 500 companies.
In this Audiobook
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CHAPTER 1 THE SEDUCTION OF MORE
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CHAPTER 2 THE WISDOM OF LESS
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CHAPTER 3 DISCOVERY: SEARCH FOR GROWTH
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CHAPTER 4 STRATEGY: PICK YOUR BETS
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CHAPTER 5 RALLYING CRY: ROUSE THE TROOPS
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CHAPTER 6 PEOPLE: UNLEASH POTENTIAL
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CHAPTER 7 EXECUTION: SIMPLIFY AND DELEGATE
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CHAPTER 8 ORGANIZATION: ALIGN AND COLLABORATE
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CHAPTER 9 METRICS: MEASURE AND COMMUNICATE PROGRESS
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CHAPTER 10 AVOIDING THE PITFALLS
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CHAPTER 11 CREATING A VIRTUOUS CYCLE
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