Focus: Use Different Ways of Seeing the World for Success and Influence

  • 7h 20m 30s
  • E. Tory Higgins, Heidi Grant Halvorson
  • Gildan Media
  • 2013

Do you play to win? Or do you play not to lose?

As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.

In this Audiobook

  • Chapter 1: Focused on the Win, or Avoiding the Loss?
  • Chapter 2: Why Optimism Doesn't Work for (Defensive) Pessimists
  • Chapter 3: Focus on Work
  • Chapter 4: Focus on Kids
  • Chapter 5: Focus in Love
  • Chapter 6: Focus on Making Decisions
  • Chapter 7: Focus on Our World
  • Chapter 8: Identifying and Changing Focus
  • Chapter 9: It's the Fit That Counts
  • Chapter 10: The Triumph of the Fittest
  • Chapter 11: Under the Influence
  • Chapter 12: To Market
  • Chapter 13: A Step-by-Step Guide to Creating Motivational Fit