Generating Buy-In: Mastering the Language of Leadership

  • 2h 49m 7s
  • Mark S. Walton
  • Gildan Media
  • 2017

The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

In this Audiobook

  • Chapter 1 - What Triggers Buy-In?
  • Chapter 2 - Every Leader Tells a Story
  • Chapter 3 - How Strategic Stories Will Get You Twenty-First Century Buy-In
  • Chapter 4 - A Framework for Buy-In
  • Chapter 5 - Developing Your Strategic Story
  • Chapter 6 - The Rule of Three
  • Chapter 7 - When Times Get Tough, the Smart Get Buy-In
  • Chapter 8 - The Charisma Quotient
  • Chapter 9 - The Best Evidence
  • Chapter 10 - Using the Tools of Buy-In
  • Chapter 11 - Now It's Your Turn!
  • Chapter 12 - Questions Executives Ask About the Language of Buy-In
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