Generating Buy-In: Mastering the Language of Leadership
- 2h 49m 7s
- Mark S. Walton
- Gildan Media
- 2017
The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.
In this Audiobook
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Chapter 1 - What Triggers Buy-In?
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Chapter 2 - Every Leader Tells a Story
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Chapter 3 - How Strategic Stories Will Get You Twenty-First Century Buy-In
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Chapter 4 - A Framework for Buy-In
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Chapter 5 - Developing Your Strategic Story
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Chapter 6 - The Rule of Three
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Chapter 7 - When Times Get Tough, the Smart Get Buy-In
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Chapter 8 - The Charisma Quotient
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Chapter 9 - The Best Evidence
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Chapter 10 - Using the Tools of Buy-In
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Chapter 11 - Now It's Your Turn!
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Chapter 12 - Questions Executives Ask About the Language of Buy-In
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