Groundswell, Expanded And Revised Edition: Winning In A World Transformed By Social Technologies

  • 9h 48m 50s
  • Charlene Li, Josh Bernoff
  • Gildan Media
  • 2011

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this Audiobook

  • Chapter 1. why the groundswell—and why now?
  • Chapter 2. jujitsu and the technologies of the groundswell
  • Chapter 3. the social technographics profile
  • Chapter 4. strategies for tapping the groundswell
  • Chapter 5. listening to the groundswell
  • Chapter 6. talking with the groundswell
  • Chapter 7. energizing the groundswell
  • Chapter 8. helping the groundswell support itself
  • Chapter 9. embracing the groundswell
  • Chapter 10. tapping the groundswell with twitter
  • Chapter 11. how connecting with the groundswell transforms your company
  • Chapter 12. the groundswell inside your company
  • Chapter 13. attaining social maturity
  • Chapter 14. the future of the groundswell