Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

  • 10h 19m 36s
  • Jim Stengel
  • The Random House Audio Publishing Group
  • 2011

Grow deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

In this Audiobook

  • 1 The Ideal Factor: Great Business Have Great Ideals
  • 2 The Stengel Study of Business Growth
  • 3 The Ideal Tree Framework: A Method to Their Weirdness
  • 4 Must-Do Number 1: Discover an Ideal in One of Five Fields of Fundamental Human Values
  • 5 Discovery's Endless Business: Satisfying Curiosity
  • 6 Must-Do Number 2: Build Your Culture Around Your Ideal
  • 7 How Pampers Changed the World: How an Ideal Transformed a Culture and a Business
  • 8 Must-Do Number 3: Communicate Your Ideal to Engage Employees and Customers
  • 9 Must-Do Number 4: Deliver a Near-Ideal Customer Experience
  • 10 Must-Do Number 5: Evaluate Your Progress and People Against Your Ideal
  • 11 Keep It Going: Evolve Your Ideal to Renew Competitive Advantage


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