Hook Point: How to Stand Out in a 3-Second World
- 8h 10m 25s
- Brendan Kane
- Blackstone Audio, Inc. dba Blackstone Publishing
- 2020
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand - both online and off - so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it - but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this audiobook is the essential guide for making it in our three-second world.
In this Audiobook
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Chapter 1 - Meet Hook Point, Your New Secret Weapon
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Chapter 2 - Tesla, the Blair Witch, and Your Guide to Creating a Perfect Hook Point
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Chapter 3 - 60,000,000,000 Messages a Day: How to Fight Your Way Through the Noise
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Chapter 4 - Become President and Save the Planet: Master the Art of Storytelling
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Chapter 5 - How to Avoid Prison Time: A Master Class in Authenticity, Trust, and Credibility
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Chapter 6 - Learn to Listen; Listen to Learn
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Chapter 7 - Take Everything I Have—It's Yours for Free: How to Accelerate Demand for Your Brand
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Chapter 8 - From Hook to Scale: The Secret to $1.6 Billion in 48 Months
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Chapter 9 - Standing Out as World Class, and How to Get Scarlett Johansson to Eat Hot Wings with You
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Chapter 10 - Your Hook Point is Dead; Long Live the Hook Point
