How Cool Brands Stay Hot: Branding to Generation Y and Z, Third Edition
- 21m 27s
- Joeri Van den Bergh, Mattias Behrer
How Cool Brands Stay Hot tours the minds of your potential customers and clients, the most media-savvy generations yet, to explore how they think, feel, and communicate. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.