How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth

  • 5h 40m 53s
  • Anne Marie Knott
  • Recorded Books, Inc.
  • 2017

This book promises to do for innovation and R&D what TQM did for manufacturing and what Sabremetrics did for baseball. It’ll show you How Innovation Really Works―with measurable results you can count on.

In this Audiobook

  • Chapter 1: The Problem—Flying Blind
  • Chapter 2: Misconception 1—Small Companies are More Innovative
  • Chapter 3: Misconception 2—Uncontested Markets are Good for Innovation
  • Chapter 4: Misconception 3—Spending More on R&D Increases Innovation
  • Chapter 5: Misconception 4—Companies Need More Radical Innovation
  • Chapter 6: Misconception 5—Open Innovation Turbocharges R&D
  • Chapter 7: Misconception 6—R&D Needs to Be More Relevant
  • Chapter 8: Misconception 7—Wall Street Rewards Innovation
  • Chapter 9: The Promise of RQ—Restoring Growth
  • Chapter 10: Behind RQ—What it Really is and How to Find Yours


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