How to Get a Meeting With Anyone: The Untapped Selling Power of Contact Marketing

  • 8h 12m 30s
  • Stu Heinecke
  • Brilliance Publishing
  • 2016

You know how to sell¯that’s your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.

So what if that impossible-to-reach person weren’t so impossible to reach after all?

In this Audiobook

  • Chapter 1: The Wonderfully Strange World of Contact Marketing
  • Chapter 2: What Is a Contact Campaign?
  • Chapter 3: The Nature of CEOs and VIPs
  • Chapter 4: Your VIP Makeover
  • Chapter 5: Identifying Your Top 100 Prospects
  • Chapter 6: Getting to Know Your Targets
  • Chapter 7: Contact Campaign Methods and Tactics
  • Chapter 8: Gifts and Visual Metaphors
  • Chapter 9: Free and Nearly Free
  • Chapter 10: Media, Insight, Exposure, and Events
  • Chapter 11: Over the Top
  • Chapter 12: How a Contact Campaign Works
  • Chapter 13: Developing Your Contact Letter, Scripts, and Anti-Pitch
  • Chapter 14: Your Secret Weapon—The Hold-Back Device
  • Chapter 15: The Critical Role of Executive Assistants
  • Chapter 16: Making Contact
  • Chapter 17: Your Call to the CEO
  • Chapter 18: Now the Work Begins
  • Chapter 19: Defining Success
  • Chapter 20: Social Media's Expanding Role in Contact Campaigns
  • Chapter 21: Where Do We Go from Here?
  • Bonus Chapter—Channeling Your Inner Coach
  • Tools and Resources
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