How to Get a Meeting With Anyone: The Untapped Selling Power of Contact Marketing
- 8h 12m 30s
- Stu Heinecke
- Brilliance Publishing
- 2016
You know how to sell¯that’s your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren’t so impossible to reach after all?
In this Audiobook
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Chapter 1: The Wonderfully Strange World of Contact Marketing
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Chapter 2: What Is a Contact Campaign?
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Chapter 3: The Nature of CEOs and VIPs
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Chapter 4: Your VIP Makeover
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Chapter 5: Identifying Your Top 100 Prospects
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Chapter 6: Getting to Know Your Targets
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Chapter 7: Contact Campaign Methods and Tactics
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Chapter 8: Gifts and Visual Metaphors
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Chapter 9: Free and Nearly Free
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Chapter 10: Media, Insight, Exposure, and Events
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Chapter 11: Over the Top
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Chapter 12: How a Contact Campaign Works
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Chapter 13: Developing Your Contact Letter, Scripts, and Anti-Pitch
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Chapter 14: Your Secret Weapon—The Hold-Back Device
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Chapter 15: The Critical Role of Executive Assistants
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Chapter 16: Making Contact
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Chapter 17: Your Call to the CEO
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Chapter 18: Now the Work Begins
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Chapter 19: Defining Success
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Chapter 20: Social Media's Expanding Role in Contact Campaigns
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Chapter 21: Where Do We Go from Here?
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Bonus Chapter—Channeling Your Inner Coach
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Tools and Resources
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