How to Get a Meeting With Anyone: The Untapped Selling Power of Contact Marketing
- 8h 12m 30s
- Stu Heinecke
- Brilliance Publishing
- 2016
You know how to sell¯that’s your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren’t so impossible to reach after all?
In this Audiobook
-
Chapter 1: The Wonderfully Strange World of Contact Marketing
-
Chapter 2: What Is a Contact Campaign?
-
Chapter 3: The Nature of CEOs and VIPs
-
Chapter 4: Your VIP Makeover
-
Chapter 5: Identifying Your Top 100 Prospects
-
Chapter 6: Getting to Know Your Targets
-
Chapter 7: Contact Campaign Methods and Tactics
-
Chapter 8: Gifts and Visual Metaphors
-
Chapter 9: Free and Nearly Free
-
Chapter 10: Media, Insight, Exposure, and Events
-
Chapter 11: Over the Top
-
Chapter 12: How a Contact Campaign Works
-
Chapter 13: Developing Your Contact Letter, Scripts, and Anti-Pitch
-
Chapter 14: Your Secret Weapon—The Hold-Back Device
-
Chapter 15: The Critical Role of Executive Assistants
-
Chapter 16: Making Contact
-
Chapter 17: Your Call to the CEO
-
Chapter 18: Now the Work Begins
-
Chapter 19: Defining Success
-
Chapter 20: Social Media's Expanding Role in Contact Campaigns
-
Chapter 21: Where Do We Go from Here?
-
Bonus Chapter—Channeling Your Inner Coach
-
Tools and Resources
SHOW MORE
FREE ACCESS
