How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market

  • 10h 30m 34s
  • Mark Payne
  • Recorded Books, Inc.
  • 2014

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.

In this Audiobook

  • 1. Seeing Through It
  • 2. The Two-Sided Problem
  • 3. The Two-Sided Solution
  • 4. The Stretch Factor
  • 5. The Wow and the How
  • 6. The Need for Speed
  • 7. Seeing the Obvious for the First Time
  • 8. The Question of Transformation
  • 9. Lessons from the Spatula
  • 10. Bend, Don't Break
  • 11. Insights About Insights
  • 12. Choice Advice About Innovation Strategy
  • 13. 2B Or Not 2B
  • 14. Little Myth Busting
  • 15. F-Word
  • 16. Making It Work
  • 17. Monday Morning
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