How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market
- 10h 30m 34s
- Mark Payne
- Recorded Books, Inc.
- 2014
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.
In this Audiobook
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1. Seeing Through It
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2. The Two-Sided Problem
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3. The Two-Sided Solution
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4. The Stretch Factor
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5. The Wow and the How
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6. The Need for Speed
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7. Seeing the Obvious for the First Time
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8. The Question of Transformation
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9. Lessons from the Spatula
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10. Bend, Don't Break
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11. Insights About Insights
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12. Choice Advice About Innovation Strategy
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13. 2B Or Not 2B
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14. Little Myth Busting
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15. F-Word
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16. Making It Work
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17. Monday Morning
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