Icons and Idiots: Straight Talk on Leadership

  • 5h 21m 48s
  • Bob Lutz
  • Gildan Media
  • 2013

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks.

Now Lutz is revealing the leaders—good, bad, and ugly—who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them.

In this Audiobook

  • CHAPTER 1 GEORGES-ANDRÉ CHEVALLAZ: What's this guy doing as a high school teacher?
  • CHAPTER 2 STAFF SERGEANT DONALD GIUSTO: United States Marine Corps: Transforming civilian “turds” into Marines in twelve not-so-easy weeks.
  • CHAPTER 3 ROBERT “BOB” WACHTLER: Director of Forward Planning, GM Overseas Operations 1960 to 1965: Does he know any words besides four-letter ones?
  • CHAPTER 4 RALPH MASON: Chairman of the Management Board, Adam Opel AG 1966 to 1970: The trouble with being a teetotaler is waking up at 8:00 a.m. and realizing that that's the best you're gonna feel all day.
  • CHAPTER 5 EBERHARD VON KUENHEIM: Chairman and CEO, BMW AG 1970 to 1993: A Prussian aristocrat with street-fighter instincts.
  • CHAPTER 6 PHILIP CALDWELL: Chairman and CEO, Ford Motor Company 1980 to 1985: You might not like him, but you've got to respect him.
  • CHAPTER 7 HAROLD A. “RED” POLING: Chairman and CEO, Ford Motor Company 1990 to 1993: The bean counter's bean counter. If it can't be quantified, I don't want to know about it.
  • CHAPTER 8 LEE IACOCCA: Chairman and CEO, Chrysler Corporation CEO 1978 to 1992 Chairman 1979 to 1992: The name is an acronym for “I Am Chairman Of Chrysler Corporation, Always.”
  • CHAPTER 9 ROBERT J. “BOB” EATON: Chairman and CEO, Chrysler Corporation 1993 to 1998: What you saw wasn't what you got.
  • CHAPTER 10 ARTHUR M. HAWKINS: Chairman and CEO, Exide Technologies 1985 to 1998: “The Felon”
  • CHAPTER 11 G. RICHARD “RICK” WAGONER: Chairman and CEO, General Motors CEO 2000 to 2009 Chairman 2003 to 2009: Superior intelligence and human qualities don't always win.