Influence and Persuasion (HBR Emotional Intelligence Series)
- 1h 58m 37s
- Harvard Business Review
- Gildan Media
Changing hearts is an important part of changing minds.
Research shows that appealing to human emotion can help you make your case and build your authority as a leader.
This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.
This volume includes the work of: Nick Morgan, Robert Cialdini, Linda A. Hill, and Nancy Duarte.
This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.
About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
In this Audiobook
Chapter 1 - Understand the Four Components of Influence By Nick Morgan
Chapter 2 - Harnessing the Science of Persuasion By Robert Cialdini
Chapter 3 - Three Things Managers Should Be Doing Every Day By Linda A. Hill and Kent Lineback
Chapter 4 - Learning Charisma By John Antonakis, Marika Fenley, and Sue Liechti
Chapter 5 - To Win People Over, Speak to Their Wants and Needs By Nancy Duarte
Chapter 6 - Storytelling That Moves People An Interview with Robert McKee by Bronwyn Fryer
Chapter 7 - The Surprising Persuasiveness of a Sticky Note By Kevin Hogan
Chapter 8 - When to Sell with Facts and Figures, and When to Appeal to Emotions By Michael D. Harris