Innovators Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas
- 6h 58m 5s
- Michael Schrage
- Gildan Media
- 2015
What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.
In this Audiobook
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1 The Innovator's Vision
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2 What Is a Business Hypothesis? What Are Business Experiments?
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3 Ideas Are the Enemy
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4 Simple, Fast, Cheap, Smart, Lean, Important
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5 The Fundamental Value Innovation: Stealing from Warren Buffet
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6 Investing in Experiments
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7 Blockbusted: A Case Study in Experimental Frustration and Failure
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8 Exploring and Exploiting Experimentation: The 5×5×5 Approach
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9 The 5×5 Portfolio: Three Real World Examples
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10 Key Steps to the 5×5
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11 Crafting Great Business Experiments: Three Themes
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12 A Guide for X-Teams
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13 What Makes “Hypothesis” So Hard?
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14 Q & A
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15 Experimenting with Experimentation
