Jobs to be Done: A Roadmap for Customer Centered Innovation

  • 16m 46s
  • David Farber, Jessica Wattman, Stephen Wunker
  • Skillsoft
  • 2017
In Jobs to Be Done, the authors lay out the theory of the Jobs Roadmap in an effort to enable companies to seek new opportunities and ideas and promote growth. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.