Koen Pauwels on How it's Not the Size of the Data, It's How You Use It

  • 11m 46s
  • Koen Pauwels
  • AMACOM
  • 2014
In this AMACOM Edgewise podcast, author Koen Pauwels describes why smarter marketing can help drive up sales profits for any company.

YOU MIGHT ALSO LIKE

Book Handbook of Research on Foundations and Applications of Intelligent Business Analytics
Book Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a ResultsDriven Data Strategy
Audiobook Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value