Launching & Building A Brand For Dummies Audio

  • 14h 44m 57s
  • Amy Will, Susan Hanfield
  • Recorded Books, Inc.
  • 2022

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. To give your brand life - and a bigger chance of surviving against the competition - you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.

  • Stand out on social media
  • Create viral campaigns
  • Build on Customer Loyalty and Longevity
  • Deal with the competition

Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to your future standout success.

In this Audiobook

  • Introduction
  • Chapter 1 - Wrapping Your Brain around Branding
  • Chapter 2 - Creating and Financing Your Brand
  • Chapter 3 - Positioning and Defining Your Brand
  • Chapter 4 - Clarifying Your Branding Goals
  • Chapter 5 - Defining and Refining Your Customer Avatars
  • Chapter 6 - Creating a Brand Style Guide, Media Kit, and Templates
  • Chapter 7 - Building a Branded Website, App, and Email Account
  • Chapter 8 - Writing Copy That Supports Your Brand Messaging
  • Chapter 9 - Building Strategic Partnerships
  • Chapter 10 - Launching Your Brand
  • Chapter 11 - Creating In-Person Experiences
  • Chapter 12 - Blogging, Podcasting, and YouTubing
  • Chapter 13 - Promoting Your Brand via Social Media
  • Chapter 14 - Email Marketing
  • Chapter 15 - Boosting Brand Awareness with Paid Advertising
  • Chapter 16 - Building a Vibrant Community around Your Brand
  • Chapter 17 - Scaling Your Brand Identity
  • Chapter 18 - Building on Customer Loyalty and Longevity
  • Chapter 19 - Dealing with Competition and Other threats to Your Brand
  • Chapter 20 - Ten Ways to Make Your Marketing Campaigns Go Viral
  • Chapter 21 - Ten Ways to Distinguish Your Brand from the Competition
  • Chapter 22 - Ten Ways to Drive Customers to Your Website