Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People
- 8h 25m 7s
- J Michael. Edenfield, Joseph A. Michelli
- Brilliance Publishing
- 2014
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon—a result of the company’s exemplary leadership practices.
In this Audiobook
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Chapter 1: The Starbucks Connection
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Chapter 2: If You Don't Have Passion for Your Product, Why Should Your Customer?
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Chapter 3: From Replicable and Consistent to Magical and Unique
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Chapter 4: It's a Matter of Trust and Love
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Chapter 5: It Must Thrive Inside to Be Experienced Outside
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Chapter 6: Assume the Universal: Serve the Unifying Truths of Humans
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Chapter 7: Respect, Celebrate, and Customize: Listening and Innovating to Meet Local, Regional, and Global Needs
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Chapter 8: Growing the Connection Through Technology
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Chapter 9: Personal Relationships Translate: Sharing the Love from People to Products
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Chapter 10: Honor the Past, but Don't Be Trapped in It
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Chapter 11: Taking the Long View: Building Success That Lasts
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Chapter 12: Forging a Real Lifestyle Connection
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