Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People

  • 8h 25m 7s
  • J Michael. Edenfield, Joseph A. Michelli
  • Brilliance Publishing
  • 2014

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon—a result of the company’s exemplary leadership practices.

In this Audiobook

  • Chapter 1: The Starbucks Connection
  • Chapter 2: If You Don't Have Passion for Your Product, Why Should Your Customer?
  • Chapter 3: From Replicable and Consistent to Magical and Unique
  • Chapter 4: It's a Matter of Trust and Love
  • Chapter 5: It Must Thrive Inside to Be Experienced Outside
  • Chapter 6: Assume the Universal: Serve the Unifying Truths of Humans
  • Chapter 7: Respect, Celebrate, and Customize: Listening and Innovating to Meet Local, Regional, and Global Needs
  • Chapter 8: Growing the Connection Through Technology
  • Chapter 9: Personal Relationships Translate: Sharing the Love from People to Products
  • Chapter 10: Honor the Past, but Don't Be Trapped in It
  • Chapter 11: Taking the Long View: Building Success That Lasts
  • Chapter 12: Forging a Real Lifestyle Connection


Rating 4.6 of 6664 users Rating 4.6 of 6664 users (6664)
Rating 4.6 of 408 users Rating 4.6 of 408 users (408)
Rating 4.6 of 2057 users Rating 4.6 of 2057 users (2057)