Leading Through Language: Choosing Words That Influence and Inspire

  • 6h 18m 20s
  • Bart Egnal
  • Gildan Media
  • 2015

Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace.

To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas.

In this Audiobook

  • Chapter 1: You Must Start with Leadership
  • Chapter 2: The (Few) Benefits of Jargon
  • Chapter 3: Assumption-Driven Jargon
  • Chapter 4: Inflation Jargon
  • Chapter 5: Lack-of–Clarity Jargon
  • Chapter 6: Obfuscation Jargon
  • Chapter 7: Adopt the Leader's Mindset
  • Chapter 8: Script Yourself as a Leader
  • Chapter 9: Use the Language of Leadership
  • Chapter 10: The Language of Leadership Is … Visionary
  • Chapter 11: The Language of Leadership Is … Audience-Centric
  • Chapter 12: The Language of Leadership Is … Jargon-Free
  • Chapter 13: The Language of Leadership Is … Authentic
  • Chapter 14: The Language of Leadership Is … Passionate
  • Chapter 15: The Language of Leadership Is … Confident
  • Chapter 16: The Language of Leadership Is … Positive
  • Chapter 17: The Language of Leadership Is … Direct
  • Chapter 18: The Language of Leadership Is … Concise
  • Chapter 19: The Language of Leadership Is … Professional
  • Chapter 20: The Language of Leadership Uses … Rhetoric
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