Leading with Noble Purpose: How to Create a Tribe of True Believers

  • 7h 23m 50s
  • Lisa Earle McLeod
  • Gildan Media
  • 2016

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

In this Audiobook

  • Chapter 1: Profit is Not a Purpose
  • Chapter 2: Are You Telling a Money Story or a Meaning Story?
  • Chapter 3: How Metrics Drive Mediocrity
  • Chapter 4: Go Beyond the Numbers
  • Chapter 5: Make Your Customers Human
  • Chapter 6: Dare to Be Different
  • Chapter 7: Be Brutal about Airtime
  • Chapter 8: Create Your Purpose Framework
  • Chapter 9: Be For, Rather Than Against
  • Chapter 10: Don't Confuse Culture with Collateral
  • Chapter 11: Take “Yes, But” Off the Table
  • Chapter 12: The Folly of Internal Customers
  • Chapter 13: Name Your Noble Sales Purpose
  • Chapter 14: How to Keep Purpose from Being Hijacked
  • Chapter 15: Why Your Backstory Matters
  • Chapter 16: Give Yourself Space to Say No
  • Chapter 17: Believe in the Dignity of Your Business
  • Chapter 18: The DNA of a Noble Purpose Leader
  • Chapter 19: Claim Your Noble Purpose
  • Chapter 20: Prove Your Noble Purpose
  • Chapter 21: Launch Your Noble Purpose
  • Chapter 22: Operationalize Your Noble Purpose
  • Chapter 23: Embed Your Noble Purpose