Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
- 16m
- Mahan Khalsa, Randy Illig
- Skillsoft
- 2021
In Let's Get Real or Let's Not Play, the authors dissect the relationship between buyer and seller and explore ways to develop a synergy that yields profitable results for both parties. In this Review, we discuss the salient points of the book based on our interpretation of its contents.