Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

  • 16m
  • Mahan Khalsa, Randy Illig
  • Skillsoft
  • 2021
In Let's Get Real or Let's Not Play, the authors dissect the relationship between buyer and seller and explore ways to develop a synergy that yields profitable results for both parties. In this Review, we discuss the salient points of the book based on our interpretation of its contents.