Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

  • 7h 23m 30s
  • Dave Kerpen
  • Recorded Books, Inc.
  • 2011

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

In this Audiobook

  • Chapter 1: Listen First, and Never Stop Listening
  • Chapter 2: Way Beyond “Women 25 to 54”—Define Your Target Audience Better Than Ever
  • Chapter 3: Think—and Act—Like Your Consumer
  • Chapter 4: Invite Your Customers to Be Your First Fans
  • Chapter 5: Engage—Create True Dialogue with, and Between, Your Customers
  • Chapter 6: Respond Quickly to All Bad Comments
  • Chapter 7: Respond to the Good Comments Too
  • Chapter 8: Be Authentic
  • Chapter 9: Be Honest and Transparent
  • Chapter 10: Should You Ask a Lot of Questions?
  • Chapter 11: Provide Value (Yes, for Free!)
  • Chapter 12: Share Stories (They're Your Social Currency!)
  • Chapter 13: Inspire Your Customers to Share Stories
  • Chapter 14: Integrate Social Media into the Entire Customer Experience
  • Chapter 15: Use Social Network Ads for Greater Impact
  • Chapter 16: Admit When You Screw Up, and Then Leverage Your Mistakes
  • Chapter 17: Consistently Deliver Excitement, Surprise, and Delight
  • Chapter 18: Don't Sell! Just Make It Easy and Compelling for Customers to Buy