Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Solidly grounded in principles of physics and backed up by sound studies in human behavior, Loonshots offers ideas that are eminently plausible and sure to be of interest to anyone who is skeptical about bringing zany, unconventional ideas to life. In this Review, we discuss the salient points of the book based on our interpretation of its contents.