Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling
- 5h 17m 56s
- Gabrielle Dolan
- Recorded Books, Inc.
- 2021
Take control of your brand and your stories for greater success.
Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.
Learn how to: define and distinguish your brand stand out from the competition implement brand storytelling effectively strengthen your presence online by sharing magnetic stories make your employees and customers your greatest advocates. In a world of inauthentic brands, Magnetic Stories is a must-listen for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.
In this Audiobook
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The Power of Brand Storytelling
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A Magnetic Attraction
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‘Just Give Me the Story!’
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Creation Stories: How and Why it All Started
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Culture Stories: Our Values and Behaviours … the Vibe
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Customer Stories: Showcase Your Impact in the Real World
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Challenge Stories: Tales of When the Going Gets Tough
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Community Stories: Bringing Life to Corporate Responsibility
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Define: Know What Your Brand is (and isn't)
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Teach: How to Educate Storytellers
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Collect: How to Find Stories
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Communicate: Where to Share Stories
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Create: How to Generate Stories
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Case Story: Ferguson Plarre Bakehouses, Australia
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Case Story: Columbia Restaurant, Florida, USA
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Case Story: The Fullerton Hotels and Resorts, Singapore (and Sydney)
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Case Story: Mekong Capital, Vietnam
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Case Story: Transpower, New Zealand
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