Making Channel Sales Work: Ten Tools to Create a World-Class Third-Party Selling Program
- 4h 41m 50s
- David Davies, Marcus Cauchi
- Gildan Media
- 2020
A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.
Create a world-class third-party selling program!
Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!
Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up - this book has been written with you in mind.
In this Audiobook
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Chapter 1 - The Perfect Partnership
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Chapter 2 - The Channel Manager's Rights
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Chapter 3 - Onboarding Your Partners
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Chapter 4 - Managing without Power
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Chapter 5 - Planning
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Chapter 6 - Steering a Straight Course
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Chapter 7 - Service Delivery—Make the Account a Marketplace
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Chapter 8 - Partnership Reviews and Appraisal
