Market Your Way to Growth: 8 Ways to Win
- 6h 39m 56s
- Milton Kotler, Philip Kotler
- Gildan Media
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters.
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry.
In this Audiobook
Chapter 1 - Grow by Building Your Market Share
Chapter 2 - Grow Through Developing Committed Customers and Stakeholders
Chapter 3 - Grow by Developing a Powerful Brand
Chapter 4 - Grow by Innovating New Products, Services, and Experiences
Chapter 5 - Grow by International Expansion
Chapter 6 - Grow by Mergers, Acquisitions, Alliances, and Joint Ventures
Chapter 7 - Grow by Building an Outstanding Reputation for Social Responsibility
Chapter 8 - Grow by Partnering with Government and NGOs