Marketing 4.0: Moving from Traditional to Digital

  • 4h 48m 32s
  • Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
  • Gildan Media
  • 2019
Marketing 4.0: Moving from Traditional to Digital

In this Audiobook

  • Chapter 1 - Power Shifts to the Connected Customers
  • Chapter 2 - The Paradoxes of Marketing to Connected Customers
  • Chapter 3 - The Influential Digital Subcultures
  • Chapter 4 - Marketing 4.0 in the Digital Economy
  • Chapter 5 - The New Customer Path
  • Chapter 6 - Marketing Productivity Metrics
  • Chapter 7 - Industry Archetypes and Best Practices
  • Chapter 8 - Human-Centric Marketing for Brand Attraction
  • Chapter 9 - Content Marketing for Brand Curiosity
  • Chapter 10 - Omnichannel Marketing for Brand Commitment
  • Chapter 11 - Engagement Marketing for Brand Affinity
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