Marketing 4.0: Moving from Traditional to Digital

In this Audiobook

• Chapter 1 - Power Shifts to the Connected Customers
• Chapter 2 - The Paradoxes of Marketing to Connected Customers
• Chapter 3 - The Influential Digital Subcultures
• Chapter 4 - Marketing 4.0 in the Digital Economy
• Chapter 5 - The New Customer Path
• Chapter 6 - Marketing Productivity Metrics
• Chapter 7 - Industry Archetypes and Best Practices
• Chapter 8 - Human-Centric Marketing for Brand Attraction
• Chapter 9 - Content Marketing for Brand Curiosity
• Chapter 10 - Omnichannel Marketing for Brand Commitment
• Chapter 11 - Engagement Marketing for Brand Affinity