Marketing 4.0: Moving from Traditional to Digital
- 4h 48m 32s
- Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
- Gildan Media
- 2019
Marketing 4.0: Moving from Traditional to Digital
In this Audiobook
-
Chapter 1 - Power Shifts to the Connected Customers
-
Chapter 2 - The Paradoxes of Marketing to Connected Customers
-
Chapter 3 - The Influential Digital Subcultures
-
Chapter 4 - Marketing 4.0 in the Digital Economy
-
Chapter 5 - The New Customer Path
-
Chapter 6 - Marketing Productivity Metrics
-
Chapter 7 - Industry Archetypes and Best Practices
-
Chapter 8 - Human-Centric Marketing for Brand Attraction
-
Chapter 9 - Content Marketing for Brand Curiosity
-
Chapter 10 - Omnichannel Marketing for Brand Commitment
-
Chapter 11 - Engagement Marketing for Brand Affinity
SHOW MORE
FREE ACCESS