Marketing For Dummies, 6th Edition

  • 16h 41m 46s
  • Jeanette McMurtry MBA
  • Recorded Books, Inc.
  • 2022

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.

Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; and avoid common marketing mistakes and learn how to measure the impact of your efforts.

About the Author

Jeanette Maw McMurtry is a psychology-based marketing expert providing strategy and execution for brands in all industries. She is a Chief Marketing Officer, speaker, and instructor on all aspects of successful marketing. Her blog, jeanettemcmurtry.com, shares insights and tactics for engaging B2B and B2C purchasers’ unconscious minds and tapping into the psychology of choice. She is the author of the previous edition of Marketing For Dummies.

In this Audiobook

  • Introduction
  • Chapter 1 - Understanding Consumer Values and Mind-sets
  • Chapter 2 - Triggering the Psychology of Choice for Lifetime Value
  • Chapter 3 - Engaging Experiences and Journeys That Drive Sales and Loyalty
  • Chapter 4 - Laying a Foundation for Growth
  • Chapter 5 - Researching Your Customers, Competitors, and Industry
  • Chapter 6 - Creating a Winning Marketing Plan
  • Chapter 7 - Content Marketing and Marketing Content
  • Chapter 8 - Creative That Engages the Mind
  • Chapter 9 - Optimizing Digital and Social Tools and Tactics
  • Chapter 10 - Embracing the New Age of Advertising
  • Chapter 11 - Building Individual Value with Mass Personalization
  • Chapter 12 - Building an Engaging and Winning Website
  • Chapter 13 - Succeeding with Affordable SEO Strategies and Tactics
  • Chapter 14 - Leveraging Networks and Events
  • Chapter 15 - Tuning In to the Right Sales Channel
  • Chapter 16 - Prospecting and Selling for ROI
  • Chapter 17 - Ten Common Marketing Mistakes (And How to Avoid Them)
  • Chapter 18 - Ten Ways to Measure Results (Beyond ROI)
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