Marketplace 3.0: Rewriting the Rules for Borderless Business

  • 5h 47m 47s
  • Hiroshi Mikitani
  • Recorded Books, Inc.
  • 2013

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. He shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power.

Rakuten is already pioneering this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

In this Audiobook

  • INTRODUCTION Why Rewrite the Rules?
  • CHAPTER ONE Rewriting the Rules of Language: Our Journey to Englishnization
  • CHAPTER TWO Rewriting the Rules of Power: The Wisdom of Empowerment
  • CHAPTER THREE Rewriting the Rules of Expansion: Going Global
  • CHAPTER FOUR Rewriting the Rules of Acquisition: Buying Companies
  • CHAPTER FIVE Rewriting the Rules of Corporate Culture: Our Five Principles
  • CHAPTER SIX Rewriting the Rules of the Internet: A Tool for Empowerment, Speed, and Joy
  • CHAPTER SEVEN Rewriting the Rules of E-Commerce: Discovery Shopping
  • CHAPTER EIGHT Rewriting the Rules of Operation: Speed, Speed, Speed!
  • CHAPTER NINE Rewriting the Rules of Giving: The New Wave of Community Involvement