Maximum Influence: The 12 Universal Laws of Power Persuasion, Second Edition

  • 8h 49m 32s
  • Kurt W. Mortensen
  • Gildan Media
  • 2013

Salespeople, consultants, managers, executives, entrepreneurs...Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential?

Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act.

In this Audiobook

  • Chapter 1: The Power of Persuasion: Key to Success
  • Chapter 2: Subconscious Triggers: The Automatic Yes
  • Chapter 3: The Law of Connectivity: Contagious Cooperation
  • Chapter 4: The Law of Involvement: Create and Maintain Interest
  • Chapter 5: The Law of Esteem: How Praise Releases Energy
  • Chapter 6: The Law of Obligation: How to Get Anyone to Do a Favor for You
  • Chapter 7: The Law of Dissonance: Internal Pressure Is the Secret
  • Chapter 8: The Law of Verbal Packaging: The Leverage of Language
  • Chapter 9: The Law of Association: Create the Environment of Influence
  • Chapter 10: The Law of Balance: Logical Mind Versus Emotional Heart
  • Chapter 11: The Law of Expectations: The Impact of Suggestion
  • Chapter 12: The Law of Contrast: How to Make Price (or Time) a Nonissue
  • Chapter 13: The Law of Social Validation: The Art of Social Pressure
  • Chapter 14: The Law of Scarcity: Get Anyone to Take Immediate Action
  • Chapter 15: The Inside Secrets of Maximum Influence: Your Prepersuasion Checklist