Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone
- 15m 34s
- Anne Miller
In Metaphorically Selling, Miller pairs neuroscientific knowledge with a practiced understanding of language's ability to stimulate an emotional response and conjure vibrant visuals to convince readers that metaphors are much more than a simple literary device. In this Review, we discuss the salient points of the book based on our interpretation of its contents.