MIT Sloan Management Review Article on Better Together: Mattias Ulbrich on Combining Coffee, Business, and Technology at Porsche
- 23m 55s
- Mattias Ulbrich
- MIT Sloan Management Review
- 2020
Mattias Ulbrich has always been interested in new technology. As CIO of Porsche and CEO of Porsche Digital, he runs a subsidiary focused on the “new stuff” — new ideas, new models, and new opportunities. That means implementing innovations in AI, cloud technology, and blockchain in local markets around the world, and instilling a culture of continuous learning within his own cross-functional workforce.
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Better Together: Mattias Ulbrich on Combining Coffee, Business, and Technology at Porsche