MIT Sloan Management Review Article on Every Number Tells a Story

Stop me if you’ve lived this one before. You have a compelling idea — a real game changer — with the data to back it up. You stand in front of a roomful of peers and decision makers and make an iron-clad case based on clear evidence as to why the company should move forward with your proposal.

It is your moment of triumph. The crowd’s reaction? Scattered polite applause. A handful of flat-faced nods of acknowledgment that confirm you exist and have just spoken. A poorly stifled yawn. Several next moves in Words with Friends.