MIT Sloan Management Review Article on Fashion Forecasting: Arti Zeighami on Implementing AI at H&M Group

Arti Zeighami’s interest in artificial intelligence started when he read science fiction as a teen. Yet as head of advanced analytics and AI for global retailer H&M Group, his leadership style focuses on reality: first building a business case and a proof of concept, and then undergoing an agile process of iteration and scaling, failure and success, measurement and improvement.

In this episode, Arti talks about weaving AI into the value chain in the fashion industry — specifically around personalization, pricing, merchandising and forecasting. He has coined the term amplified intelligence — where humans and machines work together — and in this episode shares stories and practical tips on how teams can get started and scale successfully.