MIT Sloan Management Review Article on 'The First Day Is the Worst Day': DHL's Gina Chung on How AI Improves Over Time

As vice president of innovation at logistics company DHL, Gina Chung oversees a 28,000-square-foot innovation facility in Chicago. Fascinated with supply chains since college (“I think it’s something to do with the fact that I’m from New Zealand and grew up in a pretty isolated part of the world,” she explains), she spearheads AI and robotics projects focused on front-line operations — like automated pallet inspection and stacking, delivery route optimization, and aircraft utilization.

Gina notes that “the first day for AI is the worst day”: The technology improves with human input over time, achieving accuracy to a level where people trust and embrace it. She describes how success requires closely collaborating with key stakeholders, integrating change management, bringing teams along when introducing new technology, and designing solutions with the end user in mind.